My Story

From growing plants to supporting people through life's most challenging transitions.

Win-Win Coaching founder - Professional divorce coach

Before stepping into coaching, I spent much of my life in horticulture as a third-generation grower. I studied at agricultural college and went on to build a successful career as a grower, director, and co-owner.

Working with plants taught me something that has stayed with me ever since: growth requires the right environment, patience, and understanding. You cannot force something to flourish—you can only create the conditions that allow it to.

Over time, I realised—the same is true for people.

One of the most meaningful parts of my work was always developing others. I believed that any successful business is only as strong as the people within it. Supporting individuals to grow, succeed, and discover their strengths was what I found most fulfilling.

But gradually, I felt drawn toward something more human-focused—something deeper than business outcomes.

That path led me to coaching.

A Turning Point

I first qualified in business coaching, but something didn't fully align.

Around the same time, I went through a difficult divorce.

That experience became a turning point. It showed me, first-hand, how complex separation can be—not only emotionally, but in how it impacts communication, identity, and especially family dynamics.

It was also a period of deep personal reflection and change.

Over time, I found myself approaching relationships differently—with more awareness, more responsibility, and a deeper understanding of what it takes to build and sustain connection.

It was through this chapter of my life that I met my current wife, a psychotherapist. Together, we share a strong interest in human wellbeing, relationships, and how people navigate change.

This led us to create WinWinTherapy, where we support cross-cultural couples in building understanding, communication, and emotional connection.

This work continues to grow and has further deepened my understanding of relationships, communication, and healing.

Through this journey, it became clear that divorce coaching is where I can make the most meaningful difference.

Why I Do This Work

This path wasn't just a career decision—it was a personal one.

Everything I've experienced—from growing plants, to leading teams, to navigating my own divorce—shapes how I support others today.

I understand that every situation is unique. There is no single formula.

But I also know this:

With the right support, it is possible to move through divorce in a way that protects what matters most.

If This Resonates

If you're going through a divorce and want to approach it more consciously—especially for the sake of your children—you don't have to do it alone.